STORM OF OPINIONS – Finance: Traditional vs. Behavioural ?

FiScreen Shot 2015-08-22 at 10.39.58nancial academics has long evolved from the days when the theory of “Efficient Markets” was believed to be proved beyond doubt.

In fact, with the start of a series of speculative bubbles beyond rational expectations, coincided the advent of Behavioural Finance, aiming at approaching finance from a broader perspective which would also encompass psychology and sociology.

Now, despite the increasing empirical evidence, many remain unconvinced about the merits of Behavioural Finance, and more specifically, about the real possibility of being able to apply it in a practical and profit-generating manner.

  • What do you believe?

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